The first season of ABC’s War on Waste led to an immediate funding boost of $1.2 million dollars to organisations that rescue food - Responsible Cafes increased from 400 registered cafes to 1,400 almost overnight, and KeepCup reported a 400% increase in sales the week after War on Waste aired..........So how did the series do it?
Engaging storytelling, non-preachy tones, gentle learning curve, a joint- learning experience with the host, relatable contexts, targeting consumers, businesses, and government, and step-by-step guides on how to change behaviour, all played a key role, as you will learn in this presentation.
