Changing Environmental Behaviours: Using ABC’s War On Waste As A Case Study

Environment
February 12, 2020
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6.30-8pm
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The Alderman (upstairs) 134 Lygon St East Brunswick
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40 minute presentation, 40 minute discussion
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The first season of ABC’s War on Waste led to an immediate funding boost of $1.2 million dollars to organisations that rescue food - Responsible Cafes increased from 400 registered cafes to 1,400 almost overnight, and KeepCup reported a 400% increase in sales the week after War on Waste aired..........So how did the series do it? Engaging storytelling, non-preachy tones, gentle learning curve, a joint- learning experience with the host, relatable contexts, targeting consumers, businesses, and government, and step-by-step guides on how to change behaviour, all played a key role, as you will learn in this presentation. 
Listen to the session:
Changing Environmental Behaviours: Using ABC’s War On Waste As A Case Study